Franklin, NC · Carolina Smokies eXp Realty · NC License
(828) 371-6980 Mon–Sun, 8a–8p
Franklin, NC listing agent · Carolina Smokies

Mountain homes, mountain land, & the people who love them.

I list and sell homes in Franklin, Macon County, and across the Carolina Smokies, with honest pricing backed by live comps and marketing done well. Buying up here? I help with that too, in all fifteen towns.

Thinking about selling? Call (828) 371-6980 or send a text.

★★★★★ 5.0 · 29 Google reviews
50+ Closed transactions
Rookie Of the year · CSAR
eXp Realty · NC broker
Brandi Rininger, real estate broker with eXp Realty, opening the front door of a home in Franklin, NC
Taking new listings · 2026
Brandi Rininger Franklin, NC
★★★★★ 5.0 · 29 reviews
50+ closed
15 WNC towns
$65k–$2M+ price range
FL → NC specialist
eXp Realty · 80k+ agent network
01  Meet your agent

I'm Brandi.
A Floridian who fell hard for these mountains.

My family moved to Western North Carolina from Florida about five years ago, and something just clicked. The slower pace, the mountain views, the sense of community. It felt like home almost instantly.

That's why I do this work. I love seeing people fall in love with the mountains the same way my family did, whether it's their first time up here or they've been dreaming about it for years. The most rewarding part is helping someone find not just a house, but a place where they can build memories and slow down a little.

I'm brokered by eXp Realty, primarily working in Franklin and Macon County, and very familiar with Sylva, Bryson City, Highlands, Cashiers, Asheville, Brevard, and everywhere in between. I list homes for sellers who want pricing done honestly and marketing done well (I love seeing strong outcomes for my sellers), and I help buyers find their place in the same mountains.

Brandi Rininger NC Real Estate Broker · eXp Realty · Franklin, NC

Search homes and land for sale across the Carolina Smokies

Live MLS listings, updated daily, on my eXp search site.

04  What clients say

Real people,
real mountain homes.

Five-point-zero stars across twenty-nine Google reviews. A few in clients' own words, sellers first. The reviews page has more.

★★★★★
Brandi did an excellent job of listing and selling the property. Handled a low ball offer professionally and sold on the counter. I would recommend her in any real estate transaction. Walt and Elena
Walter Wyatt · Seller
★★★★★
Brandi Rininger was a dream of an agent for us. Completely receptive and available, always upbeat, friendly and knowledgable. With her help, the house sold without a hitch and we knew, ahead of time, everything to expect. Thank you, Brandi, for such a smooth and excellent experience.
Erica Eisdorfer · Seller
★★★★★
Brandi did a great job for us in both selling our house and purchasing a new house. Her customer service skills were great and she went above and beyond in every way.
Steven Marr · Sold and bought
★★★★★
Brandi helped our family find a needle in a haystack as our buyer's agent. Her knowledge of the area was an asset. She also helped to navigate several due-diligence and closing challenges. I'd plan to work with Brandi again and recommend her to others.
Beth Kargel · Buyer

Read all 29 reviews on Google →

05  Where I work

Fifteen towns
across the Smokies.

Each town has its own buyer, its own seller, and its own market story. Pick one and I'll tell you who is moving in, what's leaving the shelf fast, and what's sitting. Beyond the towns, explore WNC gated communities, lake real estate, and the short-term-rental investor guide.

35.2° N · Carolina Smokies
27.6° N · Florida
06  Florida → North Carolina

The relocation I actually lived.

Back in 2020 I packed up my own family and made the move from Florida to Western North Carolina. I know what you're worried about: homeowners insurance after Helene, the property-tax math vs. no-state-income-tax, healthcare access, when to keep the FL driver's license and when to switch. I've answered every one of those questions for myself first, and then for dozens of FL families since.

If you're flying up for a long weekend, I'll build the trip around you: three towns, real numbers, and what each one actually feels like in October vs. February.

$302k
Typical value · Franklin
$334k
Typical value · Sylva
$463k
Typical value · Asheville
Zillow ZHVI, May 2026
07  Mountain land

Have land to sell? I list that too.

Mountain acreage, riverfront lots, unrestricted parcels. Land in WNC is wildly different from a finished home, and pricing it comes down to the questions every buyer will ask. I know the terrain, the perc-test reality, the access-road questions, and the county-by-county septic timeline.

  • Perc tests & septic

    Macon County Public Health is the gating constraint on rural land. I know what to ask before you fall in love with a parcel.

  • Access & road rights

    Shared driveways, easements, the difference between a road bond and a road agreement: the questions that save closings.

  • Water, well, & flood

    Mountain hydrology is its own thing. We'll talk well depth, FEMA maps, and what Helene actually changed.

  • Buildability & topo

    A pretty view is not a buildable site. I'll walk you through what's actually flat enough to put a house on.

09  Let's talk

Tell me what you're
working on.

Selling, buying, or weighing a move to the mountains? I respond to every inquiry within an hour during business hours, and by the next morning at the latest.

Call or Text (828) 371-6980
eXp Realty · NC brandirininger.exprealty.com
Office 93 Church St #203, Franklin, NC 28734

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